Creative Nature :: Portfolio Area

Online communication
Communication campaigns
Application development
Print Design
Web Design

Some of the Sunset Events websites

Sunset Events

Digital Strategy

Sunset Events organise some of WA's largest music festivals such as Southbound, the West Coast Blues 'n' Roots Festival and the One Movement for Music Perth.

The company required a new website that would provide a central spot to showcase their upcoming shows and festivals, as well as provide ways for music lovers to subscribe to event alerts, purchase tickets, apply for job positions and more. This website uses scrolling animations to feature upcoming festivals, a dynamic flash news feed for latest announcements and links to social networking mediums.

On the back of the website’s success, Creative Nature worked with Sunset Events to launch Perth’s newest online lifestyle magazine, Sunset Mag.

This website is a supreme example of Creative Nature's expertise in multimedia and the latest web 2.0 tools. Deploying video, a cooliris photo gallery, a pop up event calendar, a community blogging forum and streaming radio, this website is our best example yet of how advanced interactivity can build an energetic, fluid and interesting connection with an audience online.

Creative Nature’s strength in using new media has since been demonstrated in our involvement with the West Coast Blues ’n’ Roots and South Bound Festival websites. Creative Nature used the graphic design created for these events to create website that uses animation, audio, a ‘tweet feed’ from Twitter, and a feed displaying profile photos from Sunset Events’ fan base on Facebook.

The DOW Website

Department of Water

Online Communication Projects

Creative Nature was contracted by the WA Department of Water to develop an efficient and innovative online presence reflecting the agency's position as peak authority on water policy in WA.

The project currently involves five separate work packages - a new corporate website; new intranet and online induction system for 700 staff; development of a curriculum-based elearning resource centre for school teachers and students K-12; and development of an online information toolkit promoting alternative water sources to local government authorities and urban property developers.

As a result of stakeholder research, Creative Nature Communications created a dynamic user interface to accommodate a complex navigation structure and discreet separation of each major section in the website. The webpage layout incorporated an integrated publication feed, split level navigation system and related page links. Individual skins or page templates, with associated style sheets, were created for 15 sections of the website, together with an explanatory user guide for website administrators. This ensured new web pages would maintain consistent presentation once the site launched and handed over to the Department.

Stakeholder Engagement - A tailored engagement process comprising workshops, indepth interviews and online surveys was developed to identify opportunities and assess the information needs of internal and external stakeholders.

Resource Audit – This phase aimed to identify relevant information, owned by the Department other private and public sector agencies, and to make it available to a wide public user base via the internet.

Innovative Delivery - Each component in the new online technology suite utilises Creative Nature’s sophisticated web content management system and online database for dynamic content delivery. Significant emphasis was placed on ease of maintenance, management and updating by non-technical personnel. Extensive user-search capabilities have been developed based on meta tags, keywords and unique document identifiers. These descriptors have been incorporated into the Department’s library catalogue which provides version control and a central store of all master copies.

Highlight: The website and Water Education Tools were launched by the WA Minister for Water Resources at a media event on May 4, 2009. www.water.wa.gov.au

Neighbourhood Watch Branding

Western Australian Police

Neighbourhood Watch WAonline

The first generation of this powerful website and email broadcasting system was developed for WA Police in 2006 to improve public communication, participation and reach with the rapidly-growing Neighbourhood Watch network in Western Australia.

The subscription-based system enables public users to sign up for local crime prevention and safety alerts, participate in discussion and become involved with community activities. Using tiered security protocol, police users in 1500 localities can deliver up-to-the-minute information including separate bulletins for Marine Watch, Rural Watch and School Watch.

The Neighbourhood Watch portal also supports a ListServ service facilitating online discussion and collaboration between members of the Crime Prevention Council of WA.

The Mitchell FWY website

Macmahon/Main Roads WA

Mitchell Freeway Joondalup Extension Project Community Information

Highly Commended - 2008 PRIA State Golden Target Awards
Winner: International Association of Public Participation (IAP2) Core Values Award 2007

The Mitchell Freeway Joondalup extension project began in 2006 after Macmahon Contractors won the contract to design, build and manage the extension to Perth’s iconic freeway. Creative Nature was named as the design, communications and web development firm and worked on the project through to its conclusion at the end of 2008.

The web and print design and production component consisted of regular web updates to the project website designed and developed by Creative Nature, press advertising, a quarterly newsletter to more than 10,000 residents, regular updates to a mobile shopping centre display, regular project data sheets, flyers and letters to residents.

The Creative Nature team designed, laid out and produced the project's printed material (including research and copywriting) and managed printing and distribution, as well as the online communications component.

A Jury Duty Poster

Department of the Attorney General

Jury Duty Community Education Campaign

Highly Commended - 2008 PRIA State Golden Target Awards

Creative Nature was appointed by the Department of the Attorney General, through the Sheriff’s Office, to initiate a community education campaign to address a steady decline in Jury Duty participation rates in Western Australia. The “Be Part of the Balance” campaign aimed to remind all citizens that a jury system is critical to the effective operations of the justice system, and like voting, is the responsibility of all community members.

"Be Part of the Balance" targetted employers and employees in the major regional centres of the Pilbara, Goldfields and Mid-West, where attendance rates are low and claims for excusal are largely work-related.

To target employer organisations, major resource-related companies, indigenous employment services and relevant community organisations, a direct-mail promotional pack was created, containing posters and information brochures. A creative variation, designed and written for indigenous employer and employee networks, was also developed.

Pilbarah Health Branding

Pilbara Iron (Rio Tinto)

Pilbara Health Campaign

Highly commended - 2005 PRIA Golden Target Awards
Cited as best practice: WA Chamber of Minerals and Energy and Rio Tinto global operations

Designed to fast-track the introduction of uniform health standards and build support for a new corporate health management system, this innovative program significantly raised health awareness among 7500 employees and contractors at 14 towns and fly-in fly-out mine sites in the Pilbara.

Creative Nature's role included key messaging, project management, research and production of monthly surveys, newsletters and competitions, managing an interactive website, producing multimedia training and induction materials and managing on-site events and activities for employees, families and contractors.

The WaterScores Web App

Water Corporation of Western Australia

Waterscores Benchmarking System

The Waterscores system is an innovative online performance benchmarking tool built specifically for the Water Corporation of WA.

The system monitors, evaluates and reports on the performance of the Water Corporation’s multi-million dollar portfolio of major infrastructure projects and engineering industry alliances.

The secure web-based application utilises a customised methodology, based on the Australian Business Excellence Framework, to assess each program of work against more than 150 benchmarks across six sustainability categories including economic, social, environmental, ethical, stakeholder and governance.

In2Net Branding

W2W Alliance:

Corporate website and intranet

The W2W Alliance was formed in 2007 to design and manage the upgrading of three major wastewater treatment plants in Perth.

Creative Nature was contracted by the Alliance to design, build, deploy and manage its external facing corporate website and internal intranet, in accordance with Water Corporation technology and branding guidelines.

The Creative Nature web, multimedia and communications teams worked together to deliver a solution that would satisfy the diverse requirements of the Alliance partners while delivering a visually attractive website and intranet.

The In2Net is utilised by W2W’s stakeholder relations team to provide a myriad of information needs, delivering messages to diverse internal audiences. The In2Net was designed using Creative Nature’s proprietary content management system, with flash components, to provide a dynamic and interactive communications tool.

The W2WA corporate website provides an easy to read and navigate information structure while utilising interactive flash components such as the Woodman Point interactive map. This online community engagement tool utilises Google Maps to provide residents in the area with a street map and pop up information with panoramic pictures of the works.

PCC Branding

Perth City Council and Department of Culture and the Arts

Creative Industries Mapping Project

In 2007, Creative Nature was contracted to manage the design, typesetting, printing and publishing of Perth Creative Industries – An Analysis, which identified the spread and diversity of creative businesses in metropolitan Perth across all sectors.

The Creative Nature design team produced a 24-page printed summary and published the full 200-page study as an interactive HTML document on CD-ROM.

The key challenge in this project was the need to cost-effectively revise both graphical and written information, supplied in varying formats and at varying levels of resolution and print-ready quality. Creative Nature managed this project from concept to publication, liaising closely with the client’s team of consultants to ensure consistency and quality in presentation in both the hard copy report and CD-ROM version.

The JCCA Website

John Curtin College of the Arts

CMS Powered College Website

Winner 2009 Australian Web Awards – Best Education Website

Creative Nature developed an engaging online presence for John Curtin College of the Arts to reinforce WA's specialist performing arts educator as a college of choice for parents, students and staff.

John Curtin College required a dynamic online presence to engage students, parents and teachers and act as a beacon for other school websites by combining user-friendly navigation with rich media technology.

The new website was one of the first designed to comply with Office of E-Government common web standards and uses many features that allow multiple staff to easily administer content and directly maintain a fluid and dynamic website.

The website uses two streams of automated content feeds – news and an events calendar. News and events are dynamically driven and easily updatable by non-technical College staff with limited ongoing maintenance and support resources. A powerful search, dynamic site map and accessibility options were also required to enhance usability for all audiences.

A short flash video is deployed on the homepage using Shadowbox (JS technology). A College DVD video provides a multimedia based presentation designed to inform prospective students and parents of campus life at John Curtin College. This is particularly relevant as the College seeks enrolments from students around the State.

A standout feature of the John Curtin College of the Arts website is a virtual tour, displaying 360 degree panoramic photography of key locations on the campus.

All website functionality is supported by CNC's unique Content Management System and its powerful editing and content management tools.

Highlight: Creative Nature Communications won the Education category of the Australian WEB09 Awards for the John Curtin College website over WA's Curtin University of Technology website and Daemon (NSW) for UNSW TV.

2009 was the second year running the Creative Nature has been recognised by the Australian Web Industry Association at the awards. In 2008, the company scooped the "Best Government Website" and "Most Outstanding" awards for Frogwatch - a joint project between Alcoa and the WA Museum.

The Alcoa Frog Watch Website

Alcoa Frog Watch:

Alcoa / Western Australian Museum

Winner 2008 WA Web Awards – Best Government Website, Best Overall Website

The Frog Watch website features the first comprehensive listing of all frog species in the state using an interactive, multimedia online library. The site includes stunning close-up photography of 80 types of frogs found across WA, their regional distribution, mating habits and audio recordings of their mating calls – and an inventive "frog finder" tool that searches via climate zones across WA.

Search results return a gallery of photos and soundbites of frog calls that can be paused or played simultaneously, creating a chorus of nature.

That specific media content was integral in crafting a cutting-edge website, helping the WA Museum get its information out to the public, using ground-breaking and combine inventive ideas with elegant design.

Portfolio Area.(Sample project case studies)

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